The Genius of Bryan Johnson's Marketing

18 Jun 2024 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Genius of Bryan Johnson's Marketing" (uploaded 2024-06-18). The excerpt is a single-speaker commentary (labeled SPEAKER A) discussing Bryan Johnson's Twitter criticism of Athletic Greens (AG1), noting influencers earn about $16 per sale via affiliate commissions, AG1 spent $40 million on podcast sponsorships, Johnson has a competing product line, and the tweet garnered roughly 833K views — i.e., an analysis of marketing tactics and influencer economics.

Bryan Johnson says this on Twitter. Influencers make $16 in perpetuity every time you buy Athletic Greens for $79. Athletic Greens spent $40 million on podcasts last year alone. So they sponsor literally all the big podcasts. So he's saying they make $16. Mm-hmm. Influencers do. From affiliate commissions. Uh-huh. What Bryan Johnson is doing here, this is the marketing smartness, is he has his own product line that competes with AG1. So he's attacking them right now on Twitter. And this post alone got 833K views.