The Genius of Bryan Johnson's Marketing

11 Jan 2025 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Genius of Bryan Johnson's Marketing" (posted January 11, 2025). The excerpt is a single-speaker commentary (labeled SPEAKER A) analyzing Bryan Johnson's marketing tactics: citing a Twitter post criticizing Athletic Greens' affiliate economics (influencers earning ~$16 per $79 sale), noting Athletic Greens spent $40M on podcast sponsorships, and explaining that Johnson is promoting a competing product and leveraging that critique (the Twitter post received ~833K views).

Bryan Johnson says this on Twitter. Influencers make $16 in perpetuity every time you buy Athletic Greens for $79. Athletic Greens spent $40 million on podcasts last year alone. So they sponsor literally all the big podcasts. So he's saying they make $16. Mm-hmm. Influencers do. From affiliate commissions. Uh-huh. What Bryan Johnson is doing here, this is the marketing smartness, is he has his own product line that competes with AG1. So he's attacking them right now on Twitter. And this post alone got 833K views.