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Eric Siu breaks down what actually matters for startups: acquiring customers and serving them well. Most founders obsess over product while ignoring marketing, then blame users when nothing sells.
Eric Siu breaks down what actually matters for startups: acquiring customers and serving them well. Most founders obsess over product while ignoring marketing, then blame users when nothing sells.
When people complain that it doesn't work, it's because they suck. Straight up. It's like they don't spend enough time. And there's only 2 things that matter when it comes to business. One, how are you acquiring customers? And then 2, how are you serving those customers? Most people think, oh, sometimes it's like the product's enough. No, that's not enough. You got to think about how you acquire customers too. Marketing should be something that's top of mind for you, at least one of the founders of the business.
