The Hidden Power of High Engagement: How to Grow Your Podcast Organically

10 May 2023 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Hidden Power of High Engagement: How to Grow Your Podcast Organically" (created 2023-05-10). The excerpt is a single-speaker commentary (labeled SPEAKER A) arguing that audio podcasts are hard to grow because they lack built-in virality; the speaker contrasts podcasts with platforms like YouTube that surface content to similar viewers and recommends being on multiple platforms to drive growth. No Eric Siu is mentioned.

Chapters

So how many people in here have a podcast? Right? Like audio podcasts? Hardest shit to grow, right? Podcasts don't grow because the reason why podcasts don't grow no matter what you do is because ultimately what happens is there's no virality built into it. Let's say that I release an audio podcast, Eric listens to it. Only way anyone else is finding out about this podcast is if Eric loves me so much and likes the episode so much that he takes it and he DMs it to someone, texts it, he tweets it, he like does something with it. I do. But on YouTube, if you just watch the full video, YouTube's like, yo, Eric liked that shit, send it to more people like Eric, and they just send it. There's a key piece to like all this content stuff. Yes, eventually you have to be on multiple platforms. People are going to keep going to the platforms where virality built into it rather than trying to build from scratch. And so I think that like the way that these platforms are built too, you really gotta pay attention to 'cause that'll ultimately drive growth.