Eric Siu explains why founder-led content is the highest ROI activity for startups. Posting regularly builds distribution you can't lose, and Alex Lieberman used this to grow Morning Brew. Use AI to identify which tasks actually move the needle.
But I remember earlier yesterday, actually, I was talking to Alex Lieberman, the founder of Morning Brew. And so he's got like an AI transformation company now. But what we're talking about, and it's just the idea of founder-led content, right? Because who's going to care the most? And so even if you're saying, okay, I work at a company right now that's not relevant to me, I think you can create that because that distribution can't be taken away from you. And you might as well start compounding that right now. He does. He has no direct reports right now. He's not in the day-to-day on the business. And he's like, the highest leverage thing I can do is post. And the second highest leverage thing I can do is reach out to people for deals, right? So your mileage may vary, but I think it's, it's really important, like whatever you work on every day, is this the highest leverage thing I can do? And in fact, I go to my AI all the time now. I'm like, is this high leverage? 1 through 100, how high leverage is this? Right? And so that's a super high leverage thing. It doesn't— you don't even need to say founder-led. It's just like everybody needs to be a creator now, I think, in this world.
