The Importance Of Under Promising And Over Delivering 👍🏽 #shorts

5 Mar 2023 · 0 min

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0:24

In this short video, Eric Siu advises business owners and agency leaders to avoid overpromising to clients. He explains that setting modest expectations reduces pressure on both the provider and the team, while delivering results that exceed those expectations creates memorable experiences. This over‑delivery fuels word‑of‑mouth referrals, which he claims become the primary growth engine for successful agencies once they reach scale, surpassing traditional marketing channels.

Under-promise and over-deliver. And so don't promise the world in the beginning because then you set the expectation really high and it puts a lot of pressure on not only you, but it puts a lot of pressure on the team as well. Just make sure your offer is really good. Just go above and beyond because people are going to remember that. And what ends up happening is that leads to word of mouth, and the word of mouth is going to continue to help you grow. Believe it or not, the top agencies out there, really, when you get to a certain scale, it's not really any of these marketing channels. It's actually word of mouth because you do a good job.