
0:27
Eric Siu breaks down how MKHB's viral tech review of the Humane AI device tanked the product's reputation. The harsh critique racked up millions of views and showed just how much one influencer can shape what people think about a product.

Eric Siu breaks down how MKHB's viral tech review of the Humane AI device tanked the product's reputation. The harsh critique racked up millions of views and showed just how much one influencer can shape what people think about a product.
He destroyed an AI company in about 41 seconds. Did you see what MKHB did? No. You know who that is, right? MKHB. So he's basically the biggest tech reviewer. This product, Humane AI, like there's like supposed to be a projector. It's supposed to do all these AI features and all that, right? Maybe translations. I don't know enough about it, but MKHB makes this video. He's like, the title is, this may be the worst product I've ever reviewed. I think it's got millions and millions of views and it's completely like everyone's ripping on Humane. It's like basically destroyed their reputation.