Eric Siu walks through a content strategy most people skip: publish daily podcast episodes, convert transcripts to blog posts with AI help, cross-link aggressively, and use XML sitemaps from news sites to find trending topics for programmatic SEO at scale.
You're going to be really hard to beat because 99% of people are not doing this right now. What we're doing is this podcast is daily. We are just taking the trending topics and then taking the transcript, making it into a blog post using AI. But then you have a human in a loop that's going to add context to it. It's going to add links, it's going to add pictures to it. And then we're also cross-linking to other, you know, new publications. But our costs come down a lot. We're able to put the content out a lot faster. Now what we're doing too is we're using the XML sitemaps of marketing news websites too to get trending topics. We might get like a quick overview and then our writers will just go in and start writing. That way we might— That's just need to ideate every single time, right? So this is a way for us to build more top of the funnel content while we use programmatic SEO to build more content around more bottom of the funnel stuff.
