Eric Siu breaks down how Web3 projects are marketing themselves: free NFT mints as freemium models, brand collabs like CryptoPunks with Tiffany's, and why Web2 marketing still matters for crypto companies.
Here are the latest Web3 marketing trends. Space is shifting quickly, so follow me for more like this. Number 1 is free mints. So if you launch an NFT, if you do a free mint, think of it as freemium or think of it as product-led growth. Number 2 is on the collab side of things. If you look at CryptoPunks collaborating with Tiffany's, there's a lot of collaboration stuff going on right now. And a lot of these Web2 or Web1 brands, they're all down to collab. Number 3 is influencer and PR. If you have a Rolodex of connections, you are going to be valuable in this space if you're looking for more clients. Number 4 is Web2 marketing. Believe it or not, we help companies like Immutable and Bittrex with marketing, and they look for help more so on the Web2 marketing side because that's where a lot of the attention is. So
