The Marketing Hack to Create Content That Hasn't Been Done Before

3 Nov 2023 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Marketing Hack to Create Content That Hasn't Been Done Before" (created 2023-11-03T14:15:02Z). The excerpt is a single-speaker monologue offering practical marketing/content-creation advice: look at viral trends and successful content in other industries (example: a Gong study) and adapt or recreate those ideas for your industry to generate novel, engaging content.

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If you're really trying to create engaging content, the hardest part is creating something new. What's really helped me is looking at what's trending in other industries. Let's say the company is Gong and they did an interesting study on something related to sales and it went viral. Can we actually do something similar like that for the marketing industry? So look at what's working for other industries that's causing content to get tons of engagement and see if you can apply that to your industry and see if anyone's created anything like that within your industry. If so, then great, do more of it. Or if they haven't, then go create it and see what ends up happening.