The Marketing Secret Behind NVIDIA’s Rise

25 Apr 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Marketing Secret Behind NVIDIA’s Rise" (created 2025-04-25). The excerpt is a single-speaker narration (labeled SPEAKER A) describing Jensen Huang's belief that marketing and sales mattered as much as product and recounting NVIDIA's early outreach/education tactics—CUDA fellowships, university engagement (e.g., University of Illinois), and promoting GPUs to researchers—to drive adoption of CUDA and grow the platform.

So Jensen Huang actually believes that marketing and sales are just as important than product. So you would think that he thinks the product is a lot more important. They have a great product at the end of the day. They came up with a lot of random things. They even came up with this CUDA fellowship, right? Where they would give cards away to colleges 'cause no one knew what CUDA was. They had to educate people. And he started basically infiltrating the University of Illinois. And then everyone's like, oh my God, I want this. They want the GPUs, they want the teachers. And then they made like these CUDA fellowships, like the CUDA degrees and all these things. And then more and more researchers started using it. And then that's how it kind of spread throughout everything.