The most expensive thing you can do.

10 Sept 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The most expensive thing you can do." (created 2024-09-10T20:21:41Z) featuring a single speaker discussing business and community strategies—specifically freemium models, how Dropbox converted a small paying percentage into sustainable growth, the value of giving content away to build community, and the speaker's mission-driven priority of promoting the future of intelligent existence over making money (including distributing a book widely).

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The most expensive thing you can do is make money. Explain. You need to think carefully about the game you're playing and the assumptions behind that game. And we saw this in the beginning with like software where the freemium model came up where you gave, you know, like some people abused it where like you are the product. Yeah, that didn't work out very well. But some companies actually, like I think Dropbox did this well where I forget the stats, it was something like 1% of their users paid. And it was more than enough to make the company profitable and grow. And so You could give away 99%. And so it works in business. It also works in creating community if you're trying to bring everyone in. And like, I'm genuinely playing for the future of intelligent existence. That's the only game I care about, right? I don't care about money. I don't care about anything else. And so getting the book out to the most people was really my objective.