Eric Siu argues that strategists should focus on developing concepts and guiding creators instead of posting themselves. Strategy guides tactics in social media marketing, not the other way around.
The best people out there that you see on social media, they have very strong brand management or brand strategy going on there. If you're more of a strategist, you don't wanna be doing the posting, become a brand strategist. You're the one that comes up with the different types of concepts. You're the one that's out there looking for inspiration, and then you're guiding the creators, telling them what to do. So strategy is really important because it guides the tactics.
