Eric Siu compares ChatGPT ads to Meta and Google Ads. ChatGPT delivers 256% more leads than Meta at 46% lower cost per acquisition, though Google leads are higher quality. The recommendation: test new ad channels aggressively while prices are still cheap.
How do ChatGPT ads perform against Meta and Google Ads? ChatGPT versus Meta, plus 256%. This is for lead quality, I believe, right? So CPA, ChatGPT versus Meta, 46% cheaper, and then ChatGPT versus Google, 38% cheaper.
Lead quality from Google is much higher than ChatGPT, but you also have to look at cost. Google Ads are some of the most expensive because lead quality doesn't assume cost. The ads are just so much cheaper right now on ChatGPT.
It's the Wild Wild West. This just goes to show you again, every time with marketing, whenever a new ad comes out, you want to hit it really hard before the costs start to go up.
