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Eric Siu compares ad costs across platforms: ChatGPT ads run 46% cheaper than Meta and 38% cheaper than Google, but deliver lower quality leads. He recommends scaling up now before prices climb.
Eric Siu compares ad costs across platforms: ChatGPT ads run 46% cheaper than Meta and 38% cheaper than Google, but deliver lower quality leads. He recommends scaling up now before prices climb.
How do ChatGPT ads perform against Meta and Google Ads? ChatGPT versus Meta, plus 256%. This is for lead quality, I believe, right? So CPA, ChatGPT versus Meta, 46% cheaper. And then ChatGPT versus Google, 38% cheaper.
Lead quality from Google is much higher than ChatGPT, but you also have to look at cost. Google Ads are some of the most expensive because lead quality doesn't assume cost. The ads are just so much cheaper right now on ChatGPT.
It's the Wild Wild West. This just goes to show you again, every time with marketing, whenever a new ad comes out, you want to hit it really hard before the costs start to go up.
