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Eric Siu on how Google's AI mode is changing search habits. He's using it constantly for follow-ups, notes search and AI usage both climbing, and invokes the Jevons paradox: as capability gets cheaper, we use more of it, not less.
Eric Siu on how Google's AI mode is changing search habits. He's using it constantly for follow-ups, notes search and AI usage both climbing, and invokes the Jevons paradox: as capability gets cheaper, we use more of it, not less.
When I use Google now, I do often click on AI mode. So I do often switch to AI mode very quickly just to ask follow-up questions. And I think they made it work for them. Initially, I was skeptical that AI mode would work. They made it work. And by the way, searches are continuing to grow still and their AI usage is continuing to go up. I just think there's going to be more and more demand. We've talked about this, this concept before known as Jevons paradox. When something becomes available and abundantly available, people actually use it more and more. We're going to find a lot more use cases with infinite intelligence. We just don't know what it looks like yet. But when you have infinite intelligence, man, is it exciting.
