
Eric Siu explains why traditional paid media and SEO don't work anymore, then walks through his team's AI-driven approach: automating cold outreach with voice calls and voicemails using tools like OpenClaw and Claude, plus a freemium lead-magnet strategy that lets smaller teams move faster than companies like Intercom.
Chapters
All it will take is destroying everything you love. So here's what's happening right now, at least for me, the experience shares from my side, supplement companies are growing very quickly, crypto companies are growing very quickly, they're coming and they're seeing the content that I'm putting out there saying, hey, we want to do what you do. And then internally, the struggle that we're having right now is that you can't just be button pushers for paid media, you can't just say I'm going to do keyword research and do traditional SEO doesn't work anymore, right? So what we're doing from a creative destruction standpoint is my CTO leveraging OpenClaw last week, we are actually building something that's actually promoting a Fin-like product, right, for another company, but we're building all the scaffolding folding for the cold outbound voice phone calls, right, with voicemails as well from the AI. And also we're building the agents to kind of fulfill everything from end to end right now. Everything from like the software stuff, we're just like, let's just give that all away, or at least do freemium for all that and then have those be lead magnets that lead up to kind of the main things over here. And then the dashboard that you saw earlier, that's all going to plug in together, right? So that's how we see all this doing. But without this coming together, but without an OpenClaw and a Claude code, we wouldn't be able to do this as quickly. And so I think it's easier for us because we're smaller to be able to kind of move quickly like this. But I think if you're a larger company like Intercom, for example, It's more difficult. And he had to make that bet to just say, eff it, all in. And it paid off for him, at least.










