In this solo YouTube commentary, the speaker examines the recent surge of high‑profile NFT sales—including the New York Times column sold for $560,000, Time Magazine’s $430,000 Clubhouse drop, Beeple’s $69 million collection, and Logan Paul’s multi‑million‑dollar release—to argue that the market is in a speculative bubble that may cool within a couple of years. He explains why NFTs matter to marketers: they provide verifiable scarcity and provenance through immutable certificates, allowing creators to prove authenticity and track ownership histories (e.g., LeBron James → Gary Vee → Mark Zuckerberg). He then outlines concrete monetization tactics such as issuing one‑of‑a‑kind NFTs bundled with exclusive access, tiered scarcity models (10,000, 5,000, 1,000, 100, 1 copies), and attaching NFTs to physical products like books to generate additional revenue streams. The speaker also highlights the promotional power of influencer collaborations—citing Time Magazine’s Clubhouse NFT drop—as a “triple win” for brand awareness, partnership, and revenue. Throughout, he urges cautious experimentation, treating NFTs as fun collectibles that can be bought with the expectation they might go to zero, and promotes his own resources at LevelingUp.com.
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The New York Times recently sold a column in their paper for $560,000. Not only that, Time Magazine recently did an NFT drop on Clubhouse for about $430,000. This whole NFT craze right now, non-fungible tokens, you know, what is my reaction as a marketer overall? I think there's a lot of damage to be done in a good way and also in a bad way too. So take a look at Beeple, who sold his collection of all his, his works for $69 million, I believe. If you think about Logan Paul, I think he did about $4 or $5 million in his NFT drop. So what's going on right now is there's this massive NFT craze, and I think it is a bubble. I think probably in the next 1 or 2 years it'll probably cool off, and then we'll see, you know, we'll see kind of, uh, when the dust settles what's gonna stay, stay around, right? So CryptoPunks will probably be around for the long term, and then, uh, who knows what else will last. As a marketer, if you think about where NFTs can, can go, well, now at the end of the day, you're gonna be able to see who is the actual creator, and then is this actually a one-of-one? Because before, you can't track these things, right? Before, it's hard to say, you know, it's hard to say, like, you know, if you look at 2 Mona Lisas side by side, you can't really tell which one's the original, right? One could be created by an artist that's really good at just imitating stuff. The other one actually has a certificate, right? The certificate is actually what makes it unique. So what we're looking for at the end of the day is scarcity. And NFTs actually enable scarcity because you're able to kind of track, you know, over time, like who has the original certificate. You can also look at the transactions over time. Like maybe you can look at if LeBron James owned that piece before and then afterwards it went to like, like Gary Vee and then afterwards it went to Mark Zuckerberg. That's another way of kind of verifying that, you know, that is kind of the original version or the valuable version. From a marketing perspective, if you decide to make an NFT, a one-of-one, And then you also provide some access with it as well. You say, hey, I'm going to give you this one-on-one, one-of-one NFT. Maybe it's an NFT. Like, I actually have a CryptoPunk of myself, right? Just for fun. Sell that. And then plus you get access to me for a year over text message and then you get to join my peer group and then you get to talk to me. You know, you get to meet up with me like once or twice in person and that will cost you maybe $500 grand or something like that. What you could do is with a So with my book over here, instead of saying, hey, just buy my book, I can say, hey, you know what, when you buy the book, you're also gonna get an NFT with it as well. And by the way, if you sell that NFT, let's say there's 10,000 copies of it or 20,000 of those, and maybe, or maybe 5,000, make it a little more scarce, right? Chances are you can probably sell that NFT alone for over $20 and you can make money on your investment on the book, right? So there's a lot of creative ways to do it. And you can have, you know, 10,000 of one thing, 5,000 of one thing, 1,000, and then like 100 and then 1, right? So now when you're launching things, um, you can include NFTs with it. And, um, it just makes it a lot more fun, right? Because now you can add the element of scarcity around it. You can have people like to collect things at the end of the day and, uh, just having the ability, the confidence, knowing that we now have the technology to be able to just see what the heck is going on in terms of measurement. And verifying, you know, transactions goes a long way. Time magazine doing that NFT drop on Clubhouse, collaborating with other influencers to help blow their Clubhouse room up, that's getting you more press while you're doing the NFT. And you're also partnering up with other influencers, right? So it's kind of a triple win. You get more awareness around Time, you get to partner up with other people, and then also you're driving some revenue in as well. I just think it's super interesting what's going on here. And I think it's— we're still very early days right now. So I'm excited to see how the space evolves. And right now I'm just exploring, I'm just playing around and I'm trying to, you know, dip my toe in a little bit, but, you know, not getting to the, to a scenario where I'm gonna lose my shirt, right? So I would say kind of tread cautiously here, take a look at what makes sense. And by the way, you know, I think the idea here is maybe you buy stuff that you think is interesting as fun and you don't mind if it goes to zero, right? So, you know, as an example, I have this, this Charizard card over here. And you know that I pulled up a couple times when I'm doing these videos. If this goes to zero, fine. If it goes to you know fifty thousand, a hundred thousand dollars or whatever, I'll probably still it's fine, right? I'm just I'm trying to collect at the end of the day. I think that's what it is to be able to add digital collectibles and to be able to verify scarcity. I think it's huge. Don't forget to check out the next video over there. Okay, over there. And before we go, open a new tab. Levelingup.com to learn more about the book. We may or may not have other goodies tied to this book. All right, levelingup.com in a new tab. You can check out the next video first in a new tab, and we'll see you later.
