The Next Phase of ChatGPT SEO

12 Jul 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Next Phase of ChatGPT SEO" (uploaded 2025-07-12T15:00:24+00:00). The excerpt is a single speaker (labeled SPEAKER A) giving a commentary/talk about how ChatGPT-driven search/recommendation results may evolve — arguing that AI systems will begin to weight established publishers (e.g., The New York Times) higher than individual marketing sites (e.g., neilpatel.com), and predicting shifts in authority and ranking similar to historical changes in Google’s algorithm. The content is focused on SEO, authority signals, and how generative-AI ranking may change over time.

Chapters

Traditional SEO was kind of like this in the early days, in which if I create articles on like the best SEO agency all around the web and I include my own agency, I'm much more likely to show up in ChatGPT and being recommended. But just like how Google's algorithm has adapted over time, I believe ChatGPT's algorithm is going to adapt over time and they're going to start putting weight on like a New York Times more than neilpatel.com, unless it's talking about something marketing specific because that's the vertical I'm in, but generally speaking, New York Times should have more authority than me, much bigger company, they spend much more time, they do more research, hopefully all their data and information is accurate, but I believe they're going to start having different weights and that's going to start adjusting how people show up in the results.