Eric Siu breaks down how he grew from Twitter to a newsletter, book, and video platform. The real work: 300,000 words written and thousands of hours spent. There's no shortcut, just sustained effort across multiple channels.
Twitter was the first place. I wrote a ton there. My general perspective was like, let me just figure out layers of depth. So if Twitter was like the most surface level, the next layer of depth would be newsletter. So I expanded to newsletter, grew that. Next layer of depth would be book. So I signed the book deal, working on that, and then expanding mediums and like expanding the surface area. So that's with all the video stuff I do now and kind of growing from there. You're spending at least 5,000 hours in the first year on this. Yeah, it was countless, countless hours. There was no hack. I constantly get asked like, oh, what was the hack? What was the growth hack? What was the engagement group? Everyone wants to to the thing that was like the hack. The hack was that I wrote 300,000 words on Twitter. I literally just wrote an unbelievable amount. And like, some of it worked, some of it was duds, some of it was great, like some of it was medium. That was the real thing, was like I showed up every single week for a long, long period of time.
