Eric Siu suggests setting a monthly reminder to ask yourself: What if a private equity firm bought us tomorrow? The question forces you to focus on lifetime value and make harder decisions about monetization and customers.
You should ask yourself this question every single month. I don't really care what type of business you're in, if you're in SaaS, not in SaaS. Basically, like, what if a private equity firm bought us tomorrow? I have this on a recurring calendar invite at the first of every month because it's a forcing function. Since private equity firms, I love them to death, but they are vampires for lifetime value. They are professionals. Their goal is to buy a company and do all of the things that you were too much of a wuss to do in order to get more value out of those particular customers, right?
