This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The one thing money can't buy." The excerpt is a short, diarized discussion between two speakers (labeled SPEAKER A and SPEAKER B) recorded on 2023-11-19. They debate that capital is easy to obtain but genuine attention is scarce and more valuable, arguing that building an audience (attention) should come before worrying about specific monetization funnels.
I think something was said about how capital is easy to come by and you can basically— you can buy investment, but what you can't buy is real attention. And that's what you're going for, right? I don't think the angle is— maybe you don't even know what you'd be selling or pushing down the road, right? Yeah. It's more so, hey, let's get the attention first.
And it turns out that that's actually way more valuable, right? Like if you've got the attention, there's always going to be monetization opportunities in this in 2023 and onward. Like If you have the audience, money will show up one way or another. Like you've got more than enough options. Whereas if you kind of like, I think the old mindset persisted up until recently, which was like, well, you've gotta figure out how are you gonna monetize off the back of this? What's your funnel gonna look like? All this stuff. I think people are figuring out that that isn't as important as they thought.
