Eric Schmidt says a company's only real moat today is its learning loop, the speed at which it can acquire knowledge and iterate. Most marketers expected him to name brand or distribution instead. The speaker agrees learning matters but leans toward distribution as more reliable.
Dude, you want to know what Google's CEO said here? If you were to think about Eric Schmidt, ex-Google CEO, on the only business moat that's available today, what do you think it is? Your brand. This is interesting. So I thought he would say distribution or brand. He didn't, because you and I would say that, right? And naturally we're marketers, we would say that. He said learning loops. The ability for you to pick something up very quickly. And if you have a team that moves very quickly, like a startup, you're going to learn a lot faster because things are changing so quickly with all these new innovations. So his argument right now, the only business moat is learning loops. It's how fast you can move. So I don't know if I completely agree. I think I'm more biased towards distribution, but I can see the angle for that.
