The Only Social Media Metric that Matter in 2023 🔥 #shorts

31 Jan 2023 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "The Only Social Media Metric that Matter in 2023 🔥 #shorts" (published 2023-01-31). It features a single speaker giving practical advice on measuring social media performance: use high-level metrics such as reach, marketing-qualified leads (MQLs) or sales-qualified leads (SQLs), and track posting activity for team accountability. The speaker also mentions analytics tools like Sprout Social and Shield for LinkedIn and recommends focusing measurement on manageable, high-impact indicators.

Chapters

If you are doing marketing activities, let's say you're posting a bunch to social media, it's almost impossible to measure every single thing that you're doing. 'Cause social media is so fleeting. You have these feed-style posts, you're posting something to stories. It's just hard to see what's going on after a period of time. Now, you can definitely use tools like Sprout Social, Shield for LinkedIn. There's a lot of different analytics apps out there, but it still becomes difficult. Now, if you wanna make this a little more manageable, then what I would encourage you to do from a metric standpoint is to think about what you can be measuring at a high level. So this means for social media, it could be reach. Maybe you're optimizing for MQL. So these are marketing qualified leads. Optimizing for SQLs, these are sales qualified leads. You got to think about what your goals are and then what's easier to measure at a very high level. And then at a certain point, if you're just trying to hold your team accountable, you're looking at reach, you look at these high-level goals, but you're also looking at posting activity too. These things are easier to measure and you can then focus on things that are higher impact.