Eric Siu breaks down Web3 marketing: PR and influencer channels like YouTube interviews, podcasts, crypto outlets, Twitter Spaces, and Discord AMAs. He covers funnel optimization and conversion strategies for crypto projects.
On the Web3 marketing side, what really works is really PR/influencer. And what that means to me is placements on YouTube, doing a YouTube interview, right? Or doing a podcast interview or getting placement on like a cointelegraph.com or doing a Twitter Spaces or doing like a Discord AMA, right? Marketing 101 is just paying attention to where the people are actually hanging out and then getting in front of them, having a tasteful offer, an irresistible offer, and that's gonna be high converting and that's what's gonna get people to come into your world. And hopefully you get to convert them down the line and just continue to optimize your funnel and continue to optimize conversions. And that's what the game is, right?
