An agency runs 60 to 100 separate email inboxes with warming and daily send limits to test 14 different sequences on 15,000 people each. They scale whichever offer wins, currently a $100 Amazon gift card.
So we actually use an outside agency for this, but I'll break down their process because they actually reveal it too. So they basically will create 60, call it 60 to 100 inboxes. And this is interesting. So they use female names and specifically they use like female Latin names, right? So it might be like— You mean email addresses? They create 60 email addresses? Yeah. And they're all females. Like at a random Gmail or at your corporate email? Corporate email. But it might be like singlegrainmail.com or singlegraine-mail.com. So it doesn't affect our main domain, right? Because you don't want to tank your main domain, then they will warm these inboxes up, right? So they'll use something like SmartLead or whatever, like send a couple emails or whatever. And in each inbox can only send maybe 20 emails a day, you ideally can send up to 50. But they try to limit it because they don't want to get, you know, ticked by any spam filters, right? Then once it's warmed up, they'll try 14 different sequences. And I'll work with them on the sequences. And like, I'm just adjusting the copy for them. Like one offer might be get a free Karat demo, the other one One might be free gift card, other one might be like free AirPods or something like that, right? And then we'll test for like a week or 2, you know, 15,000 emails per sequence. Then we select 4 and then one ends up winning and then we just go to town on that one. But in my mind right now, I'm like, why haven't we pushed on that 20 times more? Because it's already working. So is it mainly the gift card one that's working for you right now? The gift card one is working. And how much of a gift card do you give away? $100. Amazon? Amazon.
