Use a freemium model for NFTs: launch a free mint with basic utility like a digital book, create 10-50k profile-picture NFTs to build volume, then sell premium upgrades like physical copies. HubSpot scaled this way to IPO.
Here is an unorthodox way to sell out your NFT project. In software, there's a concept known as product-led growth or freemium. The basic version of this is you give a simple version of your software away for free and you expect maybe 5 to 10% of your user base to upgrade. This actually works for NFT projects as well. But before I talk about that, I spoke to an executive a handful of years ago when I was in Asia. He talked about how this company HubSpot, how they implemented this strategy and it catapulted them on the way to an IPO. So here's how you can get started. Number 1, it's It's a free mint, meaning that it is free. You are giving away a free mint. Number 2, you are gonna do more profile pictures, maybe 10,000, 30,000, 50,000 of these, 'cause you want more volume. And maybe 10,000 of these people will actually upgrade, or maybe it's 5,000, who knows? Number 3, you wanna give away a basic version of utility. So for us, we gave away a digital copy of our book versus our physical copy. You can follow Leveling Up NFT on Twitter to learn more about this. So,
