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American Eagle's Sydney Sweeney jeans ad sparked TikTok backlash calling it white-supremacist propaganda. The stock price jumped roughly 20% anyway. A look at how outrage can accidentally help a brand.
American Eagle's Sydney Sweeney jeans ad sparked TikTok backlash calling it white-supremacist propaganda. The stock price jumped roughly 20% anyway. A look at how outrage can accidentally help a brand.
So it says here, to whom it may concern, we sincerely apologize for featuring Sydney Sweeney in our recent advertisement. Okay, everyone, for those that don't know, so Sydney Sweeney, she's, let's say she's very attractive. American Eagle, right, did this jeans commercial called Good Jeans, right? Basically saying she has good jeans and they have good jeans, right? It's like kind of a joke, right? And then what happened was they got a ton of backlash. And I was laughing about this because I don't know if I sent you this the other day, but there's all these people making TikToks. It's like, this is fascist. This is like, this is pure propaganda. This is like Nazism because it's the good genes, right? This is like celebrating, like, you know what I mean? Like, they're saying it's like a super, like, white supremacist type of commercial. So it says here, to whom it may concern, we sincerely apologize for featuring Sydney Sweeney in our recent advertisement. In hindsight, we underestimated the combined impact of her blue eyes, blonde hair, and general hotness. Also, we did not realize how big her boobs would be. Our marketing team has been sent to denim sensitivity training. Thank you for your feedback. Please stop emailing us. Yes. And what happened to their stock? It went up. It looks like it went up around 20%. Power of a good ad, guys.
