This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube presentation titled "The Power of AI in Marketing: Revolutionizing the Industry for Good" (published March 9, 2023). A single presenter (labelled SPEAKER A) discusses current and emerging AI tools—Jasper.ai, GPT-3, Stable Diffusion, Facebook’s makeavideo.studio, text-to-video, and real-time transcription—and how they will transform marketing, creative design, e‑commerce, visualization, and potentially commoditize some marketing tasks. The speaker also touches on long-term ideas (e.g., Neuralink integration), shows examples, and invites viewers to comment and view related content.
Chapters
Today we are going to talk about how AI will change the future of marketing forever. So we have heard of the tools such as Jasper.ai that will help you write copy, it will help you write headlines, it'll help you generate your blog content, and it just makes copywriting easier. And it uses a tool called GPT-3, which is from OpenAI. There's a lot of new developments that are happening right now, which I think will really shift how things are done in the world of marketing. It's really going to make life easier for a lot of marketers. And so we are going to pop up my screen over here, but before I do, stay till the very end because 'cause I'm gonna share another piece of content that is going to be related to all this AI stuff. So if we take a look at this Instagram post, I think it does a really good job of consolidating things. Take a look at this Stable Diffusion. So what this does is this is kind of creating a mixed reality for you. So for example, if you wanna buy this wallpaper over here, you can basically tell the AI what you would like to have on your wallpaper and it'll show you. And this is gonna change the way that you buy things in the future 'cause then you can visualize it instantly and decide if you like it or not. So similar to your wallpaper, you can also kind of visualize a dress on you or a jacket on you, whatever it is exactly, or even shoes on you. And they could just buy right then and there. And you can tell kind of text just continue to cycle through things, right? And this is also very exciting. You can basically text to video, say show a city street, make it look more cinematic. Okay, you can see it changing. Remove objects. It's going to remove this light over here. And so because there's so much data that we have already of the world, AI is going to know what to generate next or know exactly kind of what you're looking for. And I think this is the next step. I think long, long, long term, we're going to be able to, once we kind of integrate with like a Neuralink, for example, which is where we have a computer kind of integrated with our minds, we're going to be able to imagine this stuff and it's just going to be able to pop up quickly. I think we're going to be able to learn a lot faster. But, you know, that's very long term. Basically, you can use AI to generate— this is a picture of a person. You can generate kind of visual effects as well. So you can make yourself into like an alien or something like that. And this is another one in Stable Diffusion. You can just type this in, literally kneeling cat knight portrait, finely detailed armor, intricate design, silver silk, cinematic lighting. Look at this. This is crazy. And so the reason why I'm showing you all this is that, again, I'm not a designer, but if I can just type this in moving forward, I know exactly what I want. And this is going to make designing creative a lot easier as well. And it's going to make designing videos much easier. It's going to make e-commerce easier. It's just going to make everything easier across the board. This one's interesting too, because take a still image and then boom, it can actually continue the image and make it into a coherent scene. And so Facebook released makeavideo.studio. And so I think this is also very exciting and this is going to make a video. You can see like a bear drawing a bear over here. And I think we're really just scratching the surface of this. OpenAI is coming up with new tech that will allow you to basically do real-time transcriptions. And so imagine if you're talking to someone and it's being transcribed instantly in front of you. And so I want you to check out this next piece on how could potentially invalidate a lot of the work that marketers are doing right now. There is some work that might become commoditized by machines, and now we're actually seeing this happen in real life with a lot of creative work. And so human beings are going to continue to need to create to kind of push the boundaries forward. But this thing around creativity, I think AI is going to pick up a lot of the slack. So let me know what you think in the comments below. Check out this video over here on how AI is going to perhaps commoditize some of the work that marketers are doing, and we will catch you later.
