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Eric Siu argues that as AI tools make creators more efficient, human and brand content will become more valuable, not less. Creators who keep producing will gain more power, not lose it to automation.
Eric Siu argues that as AI tools make creators more efficient, human and brand content will become more valuable, not less. Creators who keep producing will gain more power, not lose it to automation.
Creators, I believe, are just going to become more powerful because in the world that we're going into where there's more efficiencies with AI, Copilots, all this stuff, right? What's valuable? Brand content. People want more human, right? So what does that mean? Go create content.
