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Eric Siu argues that for educational B2B and B2C videos, a strong script matters far more than polished editing. Decent production quality is necessary, but fancy effects usually don't boost viewer response. Focus on the script first.
Eric Siu argues that for educational B2B and B2C videos, a strong script matters far more than polished editing. Decent production quality is necessary, but fancy effects usually don't boost viewer response. Focus on the script first.
I'd rather have amazing script and average editing. The editing isn't as good, but I'm like, no one cares. If that script is better, that's all that matters. And I think people put way too much time on the video production. And I do think video production is important. You need like a minimum quality, but people want to include all the bells and whistles. And it's just like all those little things for educational B2B content in most cases does not make a difference. And I would say for most educational pieces of content, including B2C, You need decent editing or good editing, but you don't need amazing editing where it's best in class and a mediocre script. I'd rather have amazing script and average editing, and I believe your videos will get way more views.
