Eric Siu explains how authentic testimonials drive sales. He shares how featuring three podcasting students, including Dr. B, a woman in her 60s with ADHD who overcame technical fears, generated emails and course purchases from listeners who saw themselves in the before-and-after story.
My most profitable podcast episode was one where I invited 3 of my podcasting students and they each told their various stories. The one person I wanna highlight, her name was Dr. B. She's over 60 years old and she had lived with ADHD and wants to help people with ADHD. And this was her story of why she wanted to start. But then you follow up and say, well, what were the challenges? Why hadn't you started one yet? Oh my gosh, the technology. I'm just an old person who doesn't know anything. I can barely click a mouse. But you know what, Pat? When you taught me how to do it through your course, like you made me feel like I knew what I was doing. And now I have this show organically by telling her success story, her transformation. My guidance comes up and the people listening, I got, I must've got like 5 or 6 emails from people who said, Pat, you, you got to give some money to Dr. B because she sold it for you. They're like, Dr. B is the reason why I'm here. And I was like, testimonials, like real life transformational stories, not just this program is great. Yeah. But here's where I was before, here's where I am now, here's what made it happen.
