The Power Of Underpromising And Overdelivering: Explained 👆🏻#shorts

2 Mar 2023 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "The Power Of Underpromising And Overdelivering: Explained 👆🏻#shorts" (uploaded March 2, 2023). It is a single-speaker, short-form business advice clip in which the speaker recommends standing out by under-promising and over-delivering—proactively suggesting complementary services (SEO, influencer marketing, etc.) to clients to build relationships and expand work.

What you can do to stand out is really under-promise and over-deliver. Going the extra mile saying, hey, like even though I know we're only doing paid media with you right now, have you thought about this SEO thing? Have you thought about this influencer thing? Have you thought about this? Have you thought about that? And that maybe provides you an opportunity to continue to grow because when you bring these ideas, oftentimes the clients are so strapped for time that they're just like, can you just do it for us? And then at that point, then you've built the relationship already. If you're trying to grow, you have to kind of do that in the beginning. And I guarantee you everyone else has done that in the very beginning. So you can do the same thing too.