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Eric Siu explains how YouTube's algorithm boosted his channel during the pandemic. He repurposed old content into videos and watched his audience grow rapidly as the algorithm picked up his work and brought in new viewers.
Eric Siu explains how YouTube's algorithm boosted his channel during the pandemic. He repurposed old content into videos and watched his audience grow rapidly as the algorithm picked up his work and brought in new viewers.
Is that your behavior? So when I eat lunch sometimes, I'm just watching stuff on YouTube. Like, is that what you do? Totally. That was actually what kind of tripped me off on it is I noticed maybe 2, 3 years ago, I was like, wow, I kind of just spend all my free time on YouTube. And like, I don't even open Netflix unless I already know what I'm gonna watch. And that got me kind of curious. It was a combination of that. And then there was another thing, which was in 2020 during the pandemic, my team and I, we decided to just kind of repurpose some old content in video form. It was just kind of like a little side project to do 'cause that's, we were just doing a lot of that at the time, didn't think anything of it and put it on YouTube. And not only like did YouTube just blow up so much faster than any other platform, but it was the only platform that we repurposed content on and it was actually bringing in new people who had never heard of me before. And that had not happened in like 5 years. And I was like, holy shit, like this algorithm is still finding new people out there. That's pretty, pretty insanely powerful.
