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Eric Siu explains how mint.com grew by partnering with pre-fluencers, up-and-coming creators who were easier to reach than established influencers and more likely to gain traction later.
Eric Siu explains how mint.com grew by partnering with pre-fluencers, up-and-coming creators who were easier to reach than established influencers and more likely to gain traction later.
One of my marketing strategies that I've used at mint.com is connecting with pre-fluencers. So a pre-fluencer is someone who's gonna be popular. They're all out there and no one's really talking to them 'cause people are thinking, I need to talk to the people who have the attention. Get the ones who have attention and great audiences, and you can kind of bet that there's a future for them. So I would try to find people that are up and coming 'cause it's a lot easier to get ahold of them.
