The question all entrepreneurs should ask.

I'm all about the lifestyle business model. I'm trying to find a way to rebrand it for myself and call it the feel-good business, 'cause my book is Feel Good Productivity. It's a feel-good business. What does feel good mean to you? We talked about this. Yeah, to me, feel good means, like, in the context of business, feel good means that I'm looking forward to Mondays. Feel good means I look at my calendar and I think, yeah, I'm excited about everything on my calendar. It means I'm making plenty of profit. Like, our margins are really good, so I don't have to worry too much. It means I'm working with people that I really enjoy working with and who can have personal relationships with, which probably means the team is capped at a certain size. So we've got 13 at the moment, 12 plus me, and that feels like a very reasonable size. And I've spoken to a couple of mentors who say that beyond 12, you start requiring middle management and you stop like getting that personal connection with everyone. To me, a feel-good business is, I like to ask myself the question, what would I do if money were no object? Or what would I do if I had $100 million in the bank? And I want my answer to that question to be exactly what I'm currently doing. And to me, that's a feel-good business. That's a business that I would do anyway, even if I didn't need to make money.