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Eric Siu on why marketing trends cycle faster than ever. Barefoot running shoes were everywhere, then gone. If you're building a career on what's hot now, you're already behind.
Eric Siu on why marketing trends cycle faster than ever. Barefoot running shoes were everywhere, then gone. If you're building a career on what's hot now, you're already behind.
You may remember when everyone was talking about barefoot running and Vibram FiveFingers, whatever those things are. I can't remember the last time someone brought that up. It's not a fad anymore. It's just the cycle that we live in. The cycles keep getting shorter and shorter and shorter. So that's good if you're a restless creative and you want to invent the next thing. It's good if you're an ad agency and your client can't just do plop, plop, fizz, fizz forever. It's challenging if your goal is get it over with and then rest, because that's not happening anymore.
