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Eric Siu argues that classic SEO still matters, but AI search engines are adding machine-native memory and autonomous recommendation layers. Getting ahead on these AI-focused strategies now gives you an edge before the competition catches up.

Eric Siu argues that classic SEO still matters, but AI search engines are adding machine-native memory and autonomous recommendation layers. Getting ahead on these AI-focused strategies now gives you an edge before the competition catches up.
This is no different than SEO back in the early days where you have good technical SEO as well. You have good internal linking as well. This is the new way of doing this. And it layers on, on top of the foundational traditional ways of doing SEO. I don't think those ways are dead necessarily, because still a lot of the internet is still based, built, built off of those rails. So what is this moving towards? We're talking about machine native memory. And we're talking about recommendation layers that they're creating on their own. Am I saying that I'm guaranteeing that you're going to rank number 1 from this? No, but I am guaranteeing that if you don't do this starting now and your competitors start to do it, they're going to have more of an advantage over you do. If you start doing it now, you're going to have way more of a head start versus them. And you're going to have a much easier time ranking number 1 from an AI agent's standpoint, from AI search standpoint.