Creator-operators spend 80-90% of their time running businesses and 10-20% making content, flipping the traditional creator model. As solo entrepreneurship grows, there's a gap in content from people who actually operate, not just create. The opportunity is wide open for those who can show how to build and run something real.
There's creators like MrBeast, Emma Chamberlain, Logan Paul, but there's going to be a rise of creator operators coming. And what I mean by that is we probably spend 80 to 90% of our time on the business and maybe 10 to 20% of our time on content. For creators, it's more reversed. I think there's a lot of value in being an operator because the level of experience that we can bring, the stories that we can bring, there's a content void right now when it comes to people that are creator operators or business creators, whatever you want to call them. And I think that's going to continue to rise because entrepreneurship is just going to grow in popularity. And I think we're going to see more and more solo entrepreneurs, we're going to see more and more entrepreneurs out there. Those of you that are listening right now, I think you're in a really good place right now to jump into this blue ocean to become a creator-operator. That operating experience is super undervalued, I believe.
