The Rising Value Of Communities

27 Apr 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Rising Value Of Communities" (uploaded 2024-04-27). The excerpt is a single-speaker segment in English where the presenter discusses the growing importance of communities and strategies for building and monetizing them. They cite examples like YPO and EO, mention their own Agency Owners Association, describe adding a school group on a thank-you page (noting ~30% conversion from thank-you page to a free group), and outline goals to create a vibrant free marketing community that provides mutual value and can be used to promote offers if managed well.

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I think there's an argument that communities are going to become even more valuable in the future because people are missing connection. People want to hang out with like-minded people, which is why you see, you know, groups like YPO, EO, Hampton, whatever. Even though we have an Agency Owners Association group, which is continuing to grow, we're about to do this. We're going to put a school group on my thank you page. And usually the conversion rates from people that go on from your thank you page to converting into your like a free group, for example, is about 30%. And so the thing we want to do here is build a really strong, vibrant free marketing group and just continue to build something where we can continue to add value to the group. People can add value to each other, and then we can also push different offers when we want. And that's something that if you do it right, they'll last for a long time. If you do it poorly, it'll die very quickly.