The Risks of Ignoring Top Reviewers

10 Apr 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The Risks of Ignoring Top Reviewers" (uploaded 2024-04-10). The excerpt is a spoken commentary from a single speaker describing an anecdote about tech reviewer Marcus Brownlee (MKBHD) and Fisker: because Fisker wouldn't provide a demo car, the reviewer procured one independently and gave a scathing review. The clip illustrates the PR/product-risk of not engaging high-profile reviewers or influencers during launches.

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Marcus Brownlee, he's like a tech reviewer, right? He reviews a lot of cool products. Fisker, which is an electric motor company, so Fisker wouldn't give him a demo car to review it. Everyone, like when you launch a new product, he's the guy that you want to go to because he's going to push a lot of reach, right? So he went ahead and he went to go get a Fisker car on his own, get a demo car, and he's like, this is the worst car I've ever driven. This is like by far the worst I've ever driven. And so when one of the world's most powerful reviewers wants to get their hands on your product and you're not willing to do it, that's a negative signal. What do you think is going to happen? Of course they're going to go out there and they're going to go get a version that they news.