The SECRET Behind Clavicular's Success

23 May 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "The SECRET Behind Clavicular's Success" (published 2026-05-23) containing an English conversational excerpt between two speakers. They discuss short-form clip marketing tactics—claiming one creator (referred to as "Clavicular") is spending about $650K/month on clip campaigns, employing over 1,500 clippers to produce nearly 70,000 clips/month. The speakers reference an "Andrew Tate" clip strategy, note the creator's background as a young former security guard, and mention working with similar young creators and the pros/cons of this approach.

Chapters

One company is paying $650 grand a month just to make short clips, and that's the marketing budget. Okay, so basically this guy Clavicular, have you heard of this guy? Apparently he's been blowing up. So this dude over here, apparently he's like a security guard a few years ago, and then he's been blowing up on short form. And so— He's a clipper now, I'm assuming? Well, he has clippers. He has like— he's paying $650 grand for clippers to run the campaign. So more than 1,500 clippers work for him. Nearly 70,000 clips a month. So you just go back to like the, the Andrew Tate strategy, right? Where there's going around clips.
Wait, wait, wait, I'm confused here. So he's a security guard or was a security guard?
Was a security guard and he's still young, very young in his 20s or whatever. But that's how a lot of these kids are generating a ton of views. And I've been working with more and more of these kids and I'm happy to share my experience as well because there's good and bad things.