Eric Siu breaks down why the Steve Aoki Netflix documentary succeeded despite low revenue. The film raised his profile, made him relatable, and grew his brand. Siu suggests documentaries work as storytelling tools that can even be packaged as NFTs.
Matt actually helped direct, or he came up with the idea around the Netflix documentary for Steve Aoki. And I actually think that can be an NFT as well. And I asked, like, I was like, so what did that documentary actually do for him? And he said that, look, the documentary was good because it didn't really make money for them, but it really put him on the map and it really helped people understand who he is as a person. Because most people like Steve, but there's always going to be people that misunderstand him. And so After people got to see that documentary, they got to understand who he is and it really helped his brand blow up and he became a lot more relatable, right? So, there's a story around that.
