Eric Siu explains why he built his marketing team around 4 to 5 exceptional people instead of hiring for headcount. After an employee left on maternity leave, he and his marketing lead Salo decided quality beats size, a shift his organization has been making for over a year.
Dude, I had this conversation with Salo who runs our marketing because we have someone, she's on maternity leave and she's not going to come back after. And I'm like, all right, that's cool, that's fine. And we made some changes in our internal marketing team. And he's like, dude, what should we be doing? How many people do we need? And I want more people. I was like, Salo, the key to a good marketing team is you don't need a lot of marketers, you just need good marketers. And I'm like, you're telling me how you need like 10, 20 people? I'm like, we just need 4 or 5 really amazing people and that's it. Small team, nothing more, and we can crank. And we've been slowly shifting to that for over a year.
