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Eric Siu explains how to create LinkedIn content by leveraging existing material and your own perspective instead of starting from scratch each time. He focuses on maximizing organic reach through repurposing what you already have.
Eric Siu explains how to create LinkedIn content by leveraging existing material and your own perspective instead of starting from scratch each time. He focuses on maximizing organic reach through repurposing what you already have.
LinkedIn is one of those channels right now that is granting a lot of organic reach. I think when it comes to creating content for LinkedIn, you don't necessarily need to reinvent the wheel, especially if you're creating content in other areas. I think oftentimes, and sometimes I'm guilty of this, like, what should I talk about on LinkedIn? What should I talk about? It's like, well, if you already have content and if you have a point of view around it, just double down on that. You don't need to try to reinvent it every time.
