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Eric Siu explains why his scripted videos felt flat and how switching to a headline-plus-riffing approach brought back energy and engagement. Reading a script drained him; improvising around a core idea made the work feel alive again.
Eric Siu explains why his scripted videos felt flat and how switching to a headline-plus-riffing approach brought back energy and engagement. Reading a script drained him; improvising around a core idea made the work feel alive again.
And you can just see it's like, it's so stiff. It's like I have a stick up my butt, right? And it's like, you know, sorry for the image, guys. And I'm just like, dude, this is so boring. And then like, I look like I'm so tired. I just like, I look like I don't give a shit, right? So we switched it where I went back to just riffing, right? There's a headline first, and then I'm riffing. And so I think when we're ourselves, like the videos just do way better. And I'm excited again. I wasn't excited. I was dreading recording these videos. And that's a big change that we've made, at least on the long form. If you want more insights like this on AI, marketing, and business, follow to learn more.
