The Secret To Getting LinkedIn Engagements 🤫#shorts

13 Jan 2023 · 0 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "The Secret To Getting LinkedIn Engagements 🤫#shorts" (posted 2023-01-13) featuring Eric Siu. In the clip Eric explains LinkedIn engagement strategy — citing ShieldApp analytics to show comments are weighted more than likes, that posts with comments drive higher engagement, and that LinkedIn rewards user contributions so organic reach remains strong (he estimates another 1–2 years). He recommends leveraging this trend for B2B marketing.

When you think about social media platforms, for LinkedIn, we use an app called ShieldApp for analytics. And what happens is you can see the posts that have more comments on it. The comments are actually weighed more. When I have a post with a ton of likes but not that many comments and a post with maybe just like, you know, 20, 30 comments or so, you'd be amazed that the post with the comments actually has more engagement because you're actually getting people to write and contribute to the platform. And so LinkedIn wants more content for the platform. That's why organic reach is so strong. And I think it's going to last for maybe another year or 2. So you can really take advantage of that, especially if you're working in B2B.