Eric Siu and a co-host discuss how marketing agencies and podcasters get clients. The core moves: do good work so people refer you, ask clients directly for introductions, and price strategically. Ten clients at $2,000 a month beats more clients at $1,500.
In the beginning, you're the janitor, you're doing everything. You're coming up with the creative, the outbound sales email, right? Or sales DM. You're doing the work as well. You're doing a little bit of marketing as well. Like maybe you're going to events and things like that. But eventually it starts to pick up because your work is so good that other people are referring you. Like most people think the marketing agency is all about you getting more leads, but what's the best way for you to get more leads? It's to do good work. And then when you sign a client, for example, don't just do the kickoff call. Say, hey, Ali, is there anybody else you can introduce? To me, not give me a referral. It's like, is there anybody I can introduce? And that will usually give you a good chunk of additional revenue.
Oh yeah, because I guess if you're a podcaster, you know other podcasters and you'll be like, oh, actually, yeah, like my mate Sam Parr needs clips created from his podcast. How much can I be charging for my clip picking service?
So let's go with the $2,000 a month, right? So you only— $2,000 a month times 10 clients, you're already making $20,000 a month. You're close to the top 1% in the United States.
And you can charge $2K a month for Podcast clip picking.
Yeah, I mean, let's say you even come down a little bit, right? $1,500 a month or whatever. Go get 20 clients, right? You're at $30K.
