Eric Siu explains how to lease premium domains through Venture.com for a few hundred dollars a month instead of paying six figures to buy them outright. You get a lifetime lease with an option to buy out anytime.
If you don't want to pay for a premium domain because they're pretty expensive, you can go to Venture.com. It's kind of a unique concept, but Venture.com allows you to lease domains and have a lifetime lease on those domains. We've done this with a couple companies. You're able to get access to premium domains for a couple hundred bucks a month. It is a lifetime lease, but you can always buy out the lease if you want to, and that allows you not to have to pay $100,000, $200,000, which is what most premium domains go for.
