A podcaster grew her audience by doing bizarre celebrity interviews, like asking Drake questions undercover and requesting a billion dollars from Mark Cuban. The lesson: stand out by doing something unexpected that listeners haven't seen before.
The way you build an audience is you do something unique, new, fresh that they haven't seen before. There's a gal, she's a very normal person, but she does a podcast where she's very abnormal. She does like a podcast interview with Drake, like under the covers. I saw that, you showed it to me. Yeah, and she did an interview with Mark Cuban. It was just like really weird. It's like, can you give me like a billion dollars or something? And she acts really weird, right? But that is a unique angle that helped her get the reach that she wanted.